Why Jack Ryan helped us choose our brand name Hyphen

There’s a line in the series in Season 1 of Jack Ryan that captures the essence of who we represent.

“In America, you can still be an African and an American. You can be a Mexican-American, an Italian-American, a Chinese-American. In France, there are no hyphenates. You are either French or you are not.”

Hyphen connects two words to create a unique and fluid identity. You can be one or the other or both. Our brand was created in California, a place that lets you express who you are, unapologetically.